Approximately half of bloggers write as a form of self-therapy.
One third post about self-help and self-esteem topics.
One third turn to the blogsphere (either reading or writing) in times of need - ranking it second to seeking advice from family and friends as the most popular course of action.
66% don't feel pressure to update their blogs regularly, but 65% pay attention to how often other bloggers post new entries.
Only 13% of bloggers care if other people's blogs attract more traffic than theirs.Source: ClickZ Stats